Overview
For over the past 7 years, I’ve had the opportunity to work across great companies so far, such as: Jimdo, Booking.com, B2W, and Motorola. I was also able to launch my own business - Ripples (clothing brand company). More importantly, as a Product Designer, my passion is about creating products that big or small, improve the experience of our customers. Said that, I am aiming to continue creating positive impact in my next challenge as Senior Product Designer.
Education
IE Business School - 2017
Madrid, Spain
International MBA, Entrepreneurship
University of Memphis, Lambuth - 2009
Jackson, TN - USA
Bachelor of Science - Graphic Art & Visual Comm.
Experience
Senior Product Designer
Current (March 2021 - Present)
Jimdo
Hamburg, Germany (Remote)
Main Responsibilities | Growth Team
Since March 2021, when I joined Jimdo, I’ve been working as a Senior Product Designer in the Growth Team. As a Growth Designer, working along with our Data Scientist, Product Manager and Engineers, I create experiments across different areas of the company, from landing pages, pricing page, checkout, logo creator tool to email lifecycle campaigns. Besides working on experiments, I have two other responsibilities: 1. be in charge of continuous user research related to Growth (joint task with the User Research team) and 2. be in charge of external features such as: Mopinion (survey platform) and EnjoyHQ (user research platform).
Product Designer
3 years and 6 months (Aug 2017 - Feb 2021)
Booking.com
Amsterdam, Netherlands
Main Responsibilities | Genius Programme
For three and half years, I have been designing solutions to the partner side of the business of Booking.com. More specifically, the Genius Partners. Working on a cross-functional team, I’ve been improving and launching new features for the Genius Partners, such as: new landing page, free breakfast, free room upgrade, dynamic pricing, etc. What I like in Booking is that as a designer, I work since the very first stages of researches (in order to find signals from our customers) until the many A/B testings that we run every day. This gives me the chance to have a holistic approach on every step of a product development. I was also an advocate of the UX Community of Booking.com in order to engage the different stakeholders across the organisation.
UX Designer
1 year and 10 months (Sep 2014 - Jul 2016)
B2W Digital
Sao Paulo, Brazil
Main Responsibilities | Innovation Team
For almost two years, I worked on the Innovation department of B2W (biggest Ecommerce of Brazil). My focus was to mainly improve the conversion rate of the main shopping features of the website, such as: Product Recommendation, Product Reviews, and 1-click. Along with different stakeholders (product owners, data scientists, developers and researchers), my main work was to help the team by creating userflows, wireframes and prototypes (web & app) for A/B testing across different areas of the website (Search page, Product page, and Checkout).
Previous Experiences
Cabify
UX Designer Freelancer
Jun 2017 - Jul 2017
Madrid, Spain
Homecityhome
Founder / Designer
Jan 2017 - May 2017
Madrid, Spain
Grupo Rio Quente
Product Designer
May 2013 - Aug 2014
São Paulo, Brazil
Ripples
Founder / Creative Director
Aug 2011 - Jul 2013
São Paulo, Brazil
Motorola
Product Designer
Aug 2010 - Aug 2011
São Paulo, Brazil
Staff Brazil
Jr. Designer
Apr 2010 - Aug 2010
São Paulo, Brazil
Mid South Color Lab
Creative Intern
Sep 2008 - Dec 2009
Jackson, TN - USA